Copywriting, Identity, Strategy

Fosmon is a a powerful company that is building the strength of tomorrow.

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The Brief Fosmon is a construction and development company that believes strength comes from unity. They develop highly complex industrial projects for the biggest companies in the country. As a family business, they apply family values to their process and always deliver with honesty, clarity, and strength.
The Solution We wanted to communicate that strength through a solid visual language. The brand is constructed by different elements that show off their values. We created a modular pattern inspired by the initial metal structure of a building. The brand mark represents the building blocks of a great company and the wordmark expresses their strength and trust.
Credits Creative: Manuel Llaguno
Copywriting: Andrea De La Mora
Project Manager: Paulina Zaragoza
Tags Industrial, Construction, Website.
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Bernardo GuerraFounder Indumex
Cliente: Fosmon Work: Industrial

Firmalt is a strategic branding & storytelling agency that's always looking for the next challenge. Based in Monterrey, México.

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