Branding, Copywriting, Packaging

Rocamina is an invigorating sparkling water born from the very center of the Earth.

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The Brief Legend has it that a mysterious kind of water started brewing deep within the Earth's core. One day, this magical liquid burst into the surface and blessed us with a refreshing beverage like no other. It is said there are secret mines all over the world created to harvest this enigmatic drink, each one with its own distinct flavor and benefits. After Rocamina, the world was never the same.

When this brand came to us we were immediately thrilled by the space and the challenge to create a captivating story. We created a concept around the name which roughly translates to "Mine Rocks". We went deep into the concept creating a visual identity that reflected the mystic story yet still felt vivid and refreshing.
The Solution Our main focus was the packaging, of course. The space for non-alcoholic sparkling drinks always seems to be directed to a very niche market, but our vision for Rocamina was to create a look that everyone could be captivated by. We played with bright and light colors to bring the packaging to life, after all, water is life.

The story comes through in the design with a unique illustration. We had to find a visual representation of the mines in the story, and so the iconic illustration was born to be eye catching yet tell the story. In the end, it became the star of the packaging that worked well with a strong wordmark.

After its launch, Rocamina has now become a staple for a refreshing beverage not only as a product but as a concept. We are proud to see it grow as a brand and enjoy seeing it be relished by customers everywhere. Rocamina is a new kind of beverage that will quench your thirst and captivate your heart.
Credits Creative: Mercedes Arce
Copywriting: Andrea De La Mora
Project Manager: Paulina Robles
Tags Beverage, Sparkling Water, Packaging
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Bernardo GuerraFounder Indumex
Cliente: Rocamina Work: Food & Drink

Firmalt is a strategic branding & storytelling agency that's always looking for the next challenge. Based in Monterrey, México.

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