Branding, Packaging, Communication

From the deep jungle of the Neotropic rose a brand that wants to reconnect with the secrets of our past.

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The Brief Neotropic creates food with a purpose by recreating ancestral recipes that hold beneficial wisdom for the body & soul. Most health brands focus on organic ingredients and ethical processes, Neotropic does all that but focuses on reconnecting with the recipes that our ancestors used to their benefit.
The Solution Our approach was to create an intricate and vibrant brand directly inspired by nature and its secrets. We knew we had to infuse every element with a mystical feel and so we created different patterns and elements that made it feel like we were inside a colorful jungle. The result was a mesmerizing brand that portrays the magical wisdom of the past in the modern world. Now everyone can take a bite from our ancestor's best-kept secrets.
Credits Creative: Mercedes Arce
Copywriting: Andrea De La Mora
Project Manager: Paulina Zaragoza
Tags Health, Packaging, Iconography
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Cliente: Neotropic Work: Consumer

Firmalt is a strategic branding & storytelling agency that's always looking for the next challenge. Based in Monterrey, México.

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