Branding, Identity, Packaging

We have perfected the craft of hand poured candles

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The Brief Celle has been crafting candles with tradition and mastery for over 100 years. Celle does not offer surface products, rather it focuses on the atmosphere in which its products are. They believe moments and experiences can be captured through scents. It is why Celle wishes to preserve these moments, so that through the senses we can evoke emotions and memories.
The Solution When developing the brand concept, we centered on the idea that light creates and captures the moments we wish would last forever. We wanted Celle to be an unexpected classic and as unforgettable as the moments it creates. The iconic wordmark reflects the brand’s expertise, while adding a touch of classical elegance. The halos of color arise from light itself and represent the warmth and peace of a dream-like moment in time.
Credits Tags Candles, scents, branding, packaging
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Cliente: Celle Work: Consumer

Firmalt is a strategic branding & storytelling agency that's always looking for the next challenge. Based in Monterrey, México.

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