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Privacy Policy
Firma Alternativa, S.A. de C.V. (“Firmalt”)

Last updated: 12/03/2025

Firma Alternativa, S.A. de C.V., operating as Firmalt, with registered address:
Avenida Lomas del Valle 430, Punto Lomas, Piso 4,
Lomas del Valle, 66240 Monterrey, N.L., México
Phone: +52 81 5998 2261
Email: info@firmalt.com

is committed to protecting your privacy and handling your data transparently and securely.

This Privacy Policy explains how we collect, use, and protect your personal data when:

  1. You subscribe to our Brand Waves newsletter.
  2. You become a client of Firmalt.
  3. You register for Off The Record events.
  4. You interact with our advertising campaigns or fill out forms.

Firmalt complies with applicable privacy regulations, including:

  • Mexican Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP)
  • U.S. regulations, including the California Consumer Privacy Act (CCPA)
  • General Data Protection Regulation (GDPR) when applicable

1. Information We Collect

We may collect:

  • Full name
  • Email address
  • Company information
  • Phone number
  • Job title or industry
  • Payment or billing information (clients only)
  • Communication preferences
  • Data provided via forms or event registrations
  • Interaction data with our emails or ads

2. How We Use Your Data (Based on Interaction Type)

2.1 Brand Waves Newsletter Subscribers

  • To send branding insights and industry content.
  • To share updates, announcements, and promotions from Firmalt.
  • To track engagement for performance optimization.

Legal basis: Consent (opt-in).

2.2 Clients

  • To communicate about project management, deliverables, and timelines.
  • To provide access to proposals, briefs, and creative materials.
  • To send occasional Firmalt news or industry updates.

Legal basis: Contractual necessity and legitimate interest.

2.3 Off The Record Event Participants

  • To send event information, access guidelines, and logistics.
  • To contact participants about future Firmalt events, services, or related industry content.
  • To include participants in our database and run promotional campaigns (including sponsored content) via Firmalt channels.
  • We do not share personal data directly with third-party sponsors. Firmalt may send campaign communications on behalf of partners or sponsors.

Legal basis: Consent and legitimate interest.

2.4 Advertising Interaction & Form Submissions

  • To contact you regarding Firmalt services or collaborations.
  • To send sponsored messages or promotional content.
  • To improve our digital advertising relevance.

Legal basis: Consent (upon submission) and legitimate interest.

3. Third-Party Sharing

We do not sell, rent, or disclose personal data to third parties.

We may, however:

  • Use trusted service providers for email marketing, CRM or analytics.
  • Run promotional campaigns on behalf of sponsors without disclosing your identity to them.

All third parties operate under data processing agreements ensuring confidentiality.

4. Data Retention

We retain data:

  • For newsletter subscribers: Until you unsubscribe.
  • For clients: Throughout the professional relationship and up to 5 years after completion, unless otherwise requested.
  • For event participants and ad interactions: Up to 3 years or until consent withdrawal.

5. Your Rights

Under GDPR, CCPA, and Mexican regulations, you have the right to:

  • Access your data
  • Request correction or deletion
  • Object to processing
  • Opt-out from emails and digital ads
  • Request restriction of use
  • Data portability (when applicable)

To exercise your rights, contact: privacy@firmalt.com or info@firmalt.com.

6. Withdraw Consent & Opt-Out

You can:

  • Unsubscribe directly via the email footer.
  • Reply to any communication with “UNSUBSCRIBE”.
  • Contact us at info@firmalt.com to fully remove your information.

7. International Data Transfers

If your data is transferred outside Mexico or the United States, we implement appropriate safeguards including contractual clauses and encryption.

8. Security Measures

We use technical and organizational measures such as secure servers, access controls, encryption, and employee confidentiality agreements.

9. Cookies & Tracking

We may use cookies, pixels, and analytics tools to improve advertisement targeting and website performance. You can disable cookies via your browser settings.

10. Updates to This Policy

We may update this Privacy Policy. Changes will be published on our website with the updated “Last updated” date at the top of this page.

11. Contact

For privacy matters, questions, or rights requests:

Firma Alternativa, S.A. de C.V.
Avenida Lomas del Valle 430, Punto Lomas, Piso 4
Lomas del Valle, 66240 Monterrey, N.L., México

Phone: +52 81 5998 2261
Email: info@firmalt.com