From Mexico to the World: 3 International Brands We Built Across Cultures

Workby Lisa Barrón5 min

From Zanzibar to Dubai to Accra, each project has meant understanding a new place and finding the story that makes a brand feel like it belongs.

At Firmalt, with 13 years of purposeful branding, we've launched 400+ projects across 15+ industries, working from Mexico with clients in the USA, Ghana, UAE, Romania, the UK, and Germany.

From Zanzibar to Dubai to Accra, each project has meant understanding a new place and finding the story that makes a brand feel like it belongs.

Maya & Kai | Zanzibar
For Maya, we researched Zanzibar's fauna, flora, and culture to create a brand rooted in its surroundings.

The client later came back to us to create Kai, an Asian fusion restaurant in Zanzibar. For us, that's one of the best parts of working internationally: building relationships that turn one project into the next.

Explore Maya →

Dryp | Dubai
Dubai is one of the world's most cosmopolitan cities, bringing together people from almost everywhere.

For Dryp, the challenge was creating a sense of community and belonging in a city defined by its international population. We created a brand that could feel global in context, while still creating a personal connection with its audience.

Explore Dryp →

Boundary Road | Accra, Ghana
Boundary Road is a food market brand created entirely from our studio in Mexico.

We researched Ghana's culture, history, visual landscape, and everyday life before developing the identity, creating a brand that honored its context without relying on stereotypes.

The project also became a multi-brand ecosystem. Alongside Boundary Road, we created Nox, Knock the Wok, Mr Riddim, and Big Slice, each with its own identity within the food market.

Explore Boundary Road →
Explore Nox →
Explore Knock the Wok→
Explore Big Slice →

Different places. Different challenges. One approach.
Research deeply. Understand the context. Find the story. Then create.

That's how we build brands from Mexico for audiences around the world.



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Firmalt is an award-winning branding & storytelling agency based in Monterrey, Mexico — Working worldwide.

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info@firmalt.com

Monterrey

+52 81 5998 2261