Avla
Branding, Brand Strategy, Copywriting
Avla is a Latin American insurance company that does things differently & clearly.
The Brief
Instead of tying clients up in red tape, they create flexible, innovative solutions that work as real alternatives to traditional banking.
As they set their sights on the U.S. market, Avla faced a challenge. In Latin America they’re known as pioneers, backing everything from clean energy projects to big moves in mining and agriculture. But in the U.S., the risk was being seen as just another surety provider. What they needed was a brand that told their true story, one built on clarity, trust, and the ambition to push insurance into new territory.
As they set their sights on the U.S. market, Avla faced a challenge. In Latin America they’re known as pioneers, backing everything from clean energy projects to big moves in mining and agriculture. But in the U.S., the risk was being seen as just another surety provider. What they needed was a brand that told their true story, one built on clarity, trust, and the ambition to push insurance into new territory.
The Solution
We designed an identity that feels clear, dynamic, and approachable. Clean patterns bring structure without the stiffness, while open layouts keep everything clear and transparent. The refreshed palette adds energy and approachability, and the typography gives the brand a confident, forward feel.
The result is a brand that takes the mystery out of insurance and makes protection simple, visible, and easy to believe in.
The result is a brand that takes the mystery out of insurance and makes protection simple, visible, and easy to believe in.
Credits
Creative Director: Manuel Llaguno
Lead Designer: Manuel Llaguno
Lead Copywriter: Andrea De La Mora
Project Manager: Elvy Villaescusa Tags Brand Strategy, Copywriting, Branding
Lead Designer: Manuel Llaguno
Lead Copywriter: Andrea De La Mora
Project Manager: Elvy Villaescusa Tags Brand Strategy, Copywriting, Branding
Less information
Ha sido un placer trabajar la nueva identidad de Avla junto con Firmalt, un socio que nos entendió d
Pierina PapiAvla
Cliente: Avla
Work:
Finance
