Mi Pan

Architecture, Art Direction, Branding

Bread is everywhere but the best bread is made with passion and heart.

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The Brief Mi Pan is a popular bakery in Mexico City that is known to bake from the heart. With more than 30 years of experience, they are known for their high quality, Mexican traditions, and unbeatable taste.
The Solution Our goal was to renew the brand's look & feel without losing its rich past and soul. We collaborated with the skilled architects at Concéntrico to revamp the interior design of the shop. The design is inspired by the bread in our everyday lives. The brand elements and the interior design blend seamlessly into one perfect concept. Together with Concéntrico, we created a space that makes people feel warm and at home.

Overall the brand's new look is a fresh take on an established bakery yet still exudes every ounce of heart that is placed in their craft.
Credits Creative Director: Manuel Llaguno
Copywriter: Andrea de la Mora
Project Manager: Paulina Zaragoza
Tags CDMX, Bakery, Pan dulce, Interiorismo, Arquitectura
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Cliente: Mi Pan Work: Food & Drink

Firmalt is a strategic branding & storytelling agency that's always looking for the next challenge. Based in Monterrey, México.

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