Branding, Naming, Website Design

Superia is a one-of-a-kind financial firm that offers guidance and solutions through the financial path.

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The Brief As a firm, they understand that companies go through many phases, but whether they're up or down something they'll always need is money to reach their goals.
The Solution They sought us out to create a friendly brand that would close the gap between people and the cold financial world. When designing the brand we looked for a symbol that would work as the guide of this world. It needed to be a symbol of strength and wisdom and we couldn't think of a better guide than the Owl. The Owl is often portrayed as a symbol of wisdom, and since it can see in the dark when others can't, it's a perfect match. The brand comes together with different elements such as illustrations, icons, and a guiding voice to communicate strength but also convey a friendly approach.

Overall we created a brand that would transmit Superia as the firm that clears the path so you can achieve your financial goals
Credits Diseñador: Enrique Martinez
Project Manager: Paulina Zaragoza
Tags Finance, Web Design, management
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Cliente: Superia Work: Finance

Firmalt is a strategic branding & storytelling agency that's always looking for the next challenge. Based in Monterrey, México.

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