Fixxer
Branding, Identity, Logotype
Fixxer is an online platform where you can easily find the machine parts you need.
The Brief
The Unseen
Finding machinery parts has never been simple. It’s a process filled with friction. Endless searching, unreliable websites, and wasted time trying to find the right piece. When something breaks, the last thing you need is more problems.
Fixxer understood something others didn’t: the people looking for these parts are fixers themselves. People who solve, repair, and keep things moving. Yet the system around them makes that job harder than it should be.
Finding machinery parts has never been simple. It’s a process filled with friction. Endless searching, unreliable websites, and wasted time trying to find the right piece. When something breaks, the last thing you need is more problems.
Fixxer understood something others didn’t: the people looking for these parts are fixers themselves. People who solve, repair, and keep things moving. Yet the system around them makes that job harder than it should be.
The Solution
The Shift
We flipped the dynamic.
Instead of making people search for parts, we built a brand around the idea that parts come to you. Fixxer became a digital hub designed to simplify the entire process, turning complexity into clarity.
We created the name Fixxer as a direct reflection of its users. A bold, memorable identity that speaks to who they are, while remaining easy and natural to pronounce for Spanish speakers.
Visually, the brand was built to feel approachable, digital, and efficient. A system that positions Fixxer as both a platform and a magnet. A place where everything connects, and where finding what you need feels immediate and effortless.
The tone of voice reinforces this simplicity, speaking directly, confidently, and always focused on solutions.
The Unforgettable
The result is a brand that doesn’t just sell parts. It empowers the people who use them.
Fixxer becomes more than a marketplace. It becomes an ally. A tool that works as hard as its users do.
Because when everything flows, fixing becomes easier.
And with Fixxer, the parts find you.
We flipped the dynamic.
Instead of making people search for parts, we built a brand around the idea that parts come to you. Fixxer became a digital hub designed to simplify the entire process, turning complexity into clarity.
We created the name Fixxer as a direct reflection of its users. A bold, memorable identity that speaks to who they are, while remaining easy and natural to pronounce for Spanish speakers.
Visually, the brand was built to feel approachable, digital, and efficient. A system that positions Fixxer as both a platform and a magnet. A place where everything connects, and where finding what you need feels immediate and effortless.
The tone of voice reinforces this simplicity, speaking directly, confidently, and always focused on solutions.
The Unforgettable
The result is a brand that doesn’t just sell parts. It empowers the people who use them.
Fixxer becomes more than a marketplace. It becomes an ally. A tool that works as hard as its users do.
Because when everything flows, fixing becomes easier.
And with Fixxer, the parts find you.
Credits
Credits:
Creative Director: Manuel Llaguno
Lead Designer: Manuel Llaguno
Lead Copywriter: Andrea De La Mora
Project Manager: Elvy Villaescusa Tags Branding, Copywriting, Naming.
Creative Director: Manuel Llaguno
Lead Designer: Manuel Llaguno
Lead Copywriter: Andrea De La Mora
Project Manager: Elvy Villaescusa Tags Branding, Copywriting, Naming.
Less information
Cliente: Grupo Galeria
Work:
Consumer
