Vasset
Branding, Copywriting, Naming
Vasset is the legal & financial backbone behind every good business decision.
The Brief
The Unseen
Law and finance are often seen as rigid, traditional, and slow to evolve. But Vasset was born from a group of lawyers who saw things differently. They believed the legal world could be creative, forward-looking, and deeply connected to business growth. Where most firms only step in once there’s a problem, Vasset wanted to be there from the start, protecting, guiding, and empowering every decision a business makes. In a world where law evolves daily, they asked a simple question: why does everything look so old and drab?
The Shift
We reimagined what a legal and financial firm could look and sound like. The concept “The backbone of every business” became the foundation for a brand that feels strong yet dynamic, serious about strategy but unafraid of color. The logo mark, built from the initials “VA,” inspired a geometric system that runs through the entire identity. These bold, modular shapes create a visual rhythm that mirrors Vasset’s structured yet adaptive nature.
Law and finance are often seen as rigid, traditional, and slow to evolve. But Vasset was born from a group of lawyers who saw things differently. They believed the legal world could be creative, forward-looking, and deeply connected to business growth. Where most firms only step in once there’s a problem, Vasset wanted to be there from the start, protecting, guiding, and empowering every decision a business makes. In a world where law evolves daily, they asked a simple question: why does everything look so old and drab?
The Shift
We reimagined what a legal and financial firm could look and sound like. The concept “The backbone of every business” became the foundation for a brand that feels strong yet dynamic, serious about strategy but unafraid of color. The logo mark, built from the initials “VA,” inspired a geometric system that runs through the entire identity. These bold, modular shapes create a visual rhythm that mirrors Vasset’s structured yet adaptive nature.
The Solution
The Unforgettable
The result is a brand that challenges expectations and brings law into the modern age. Confident, colorful, and clear in its purpose, Vasset embodies its promise: el respaldo de cada buena decisión — the support behind every good decision. It’s a reminder that their role goes beyond legal defense; they’re there to strengthen every move a business makes. A firm built not just to solve problems, but to help businesses grow, strong, steady, and always one step ahead.
The result is a brand that challenges expectations and brings law into the modern age. Confident, colorful, and clear in its purpose, Vasset embodies its promise: el respaldo de cada buena decisión — the support behind every good decision. It’s a reminder that their role goes beyond legal defense; they’re there to strengthen every move a business makes. A firm built not just to solve problems, but to help businesses grow, strong, steady, and always one step ahead.
Credits
Credits:
Creative Director: Manuel Llaguno
Lead Designer: Sara Alarcón
Lead Copywriter: Andrea De La Mora
Project Manager: Elvy Villaescusa Tags Brand Strategy, Copywriting, Branding
Creative Director: Manuel Llaguno
Lead Designer: Sara Alarcón
Lead Copywriter: Andrea De La Mora
Project Manager: Elvy Villaescusa Tags Brand Strategy, Copywriting, Branding
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Ha sido un placer trabajar la nueva identidad de Avla junto con Firmalt, un socio que nos entendió d
Pierina PapiAvla
Cliente: Vasset
Work:
Finance
