Superia

Superia is a one-of-a-kind financial firm that offers guidance and solutions through the financial path. As a firm, they understand that companies go through many phases, but whether they're up or down something they'll always need is money to reach their goals. They sought us out to create a friendly brand that would close the gap between people and the cold financial world. When designing the brand we looked for a symbol that would work as the guide of this world. It needed to be a symbol of strength and wisdom and we couldn't think of a better guide than the Owl. The Owl is often portrayed as a symbol of wisdom, and since it can see in the dark when others can't, it's a perfect match. The brand comes together with different elements such as illustrations, icons, and a guiding voice to communicate strength but also convey a friendly approach. Overall we created a brand that would transmit Superia as the firm that clears the path so you can achieve your financial goals.

Services

Branding
Brand Voice
Web Design

Industry

Business to Business

Year

2019

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