Nexxus is an Industrial Real Estate developer that has been a leader in its industry for the past 27 years. They build custom-made and move-in-ready industrial warehouses for the world's most ambitious enterprises.
Being one of the largest land banks in Latin America, they’re able to help companies from all over the world expand and thrive. Nexxus is known for being able to accommodate anything their clients needs to set up their operations, no matter how small. When designing the brand, we wanted to lean in to this reputation they’ve earned. We created a visual language that showcases their flexibility and problem-solving abilities.
We designed the brand mark to reflect Nexxus' strength and distinction. We went for a more structural approach creating a symbol from the iconic double Xs on Nexxus' name.
Adding a bigger X that connects the latter, we embraced the concept of Nexxus being the connection between your enterprise and its success.
In the end, we created a strong mark that will be an icon of their skills and abilities.
Nexxus is a company that knows where they come from and where they are going. They know their way through obstacles that ultimately take you to the path of success.
Centering on this idea of pathways, we created a modular system that gives the brand versatility while staying true to the concept. These lines can be used in various directions to accommodate each brand application and make Nexxus that much more recognizable and established.
We created a set of structural patterns and formations to add more personality to the brand system. These patterns exist to be modular and versatile to accommodate any brand use.
The Structures are born from the iconic Xs that the mark comes from, but used with more complexity. Every formation is unique and different, just like each Industrial development is made unique for each client.