Lintor is a Financial Consultancy firm focused on helping high profile clients reach their financial goals. From athletes, artists, and players to lawyers and investors, Lintor seeks to help build up their legacy to last. The brand is inspired by the positive duality between consultant and client. This is represented through the brand mark in a continuous line that flows from one side to another creating an "L". The wordmark balances perfectly with the elegant mark creating a clean and sophisticated feel for the brand. The brand hierarchy is directly inspired by the details and elements found in dictionaries. The goal for this brand was to represent a guiding service that appealed to high profile clients and would inspire them to trust and love Lintor.