Lend the Trend is an online dress rental platform that brings the perfect dress right to your door. When creating the brand we designed it to be feminine, empowering and easy to love and understand. For the web design, we had to infuse all these attributes into the platform itself. Lend the Trend is all about simplifying the dress rental process which meant making the online platform simple to use as well. Every element in the design is meant to create an intuitive experience for the user. From the Home to the Contact page, the user understands the brand and the process perfectly so that nothing stands in between them and the perfect dress.