Grip Group is a holding company that seeks to enhance businesses that challenge the future. If you know where you want to go Grip Group will take you there. For the brand, we thought of three words: Bold, Professional, and Leader. We wanted to give the brand an empowered feel. We chose a strong shade of purple to represent the overall brand.
The logo was inspired by a deal-closing handshake and is constructed by two pillars joined at the middle to represent strength. The wordmark is solid and transmits the company's boldness into the brand. We created an icon and color system for each sister company so they can keep growing and have the brand grow with them. Overall we designed a brand that works with our client's needs, values, and goals.