Espresso Mexicano is a newsletter that curates the most important news of the day and delivers it in a concise, unbiased, and efficient manner. In an era of so many media outlets (trustworthy and otherwise) and a generation fast approaching news fatigue, Espresso wants to make news appealing again.
When designing the brand, our biggest challenge was finding a clever way to organize information. We had to create something useful for the Espresso Mexicano team and their readers. We created what we call The Card System, which organizes information into a cue card structure that delivers messages clearly and swiftly. Overall, we created a brand with a variety of elements that make getting the news as easy as getting a cup of coffee.