Elcaba

Elcaba is a personal storage unit that helps you get your own space and life into shape. Today we live with countless objects that help us make life easier. The problem is these objects just keep coming and sooner than later we find ourselves hoarding our possessions that take up our space.

Sure you can throw them away, but Elcaba knows there are some things you're just not ready to let go of yet. For those objects we need and love so much, there's a perfect storage unit waiting for them. The best part is, you can visit them anytime and use them whenever you want without putting your own space on the line.

Services

Branding
Brand Voice
Web Design
Social Media

Industry

Storage

Year

2019

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The Mark

We created a mark getting our inspiration from the purpose of the business and our clients, too. The mark is constructed with the idea of boxes being piled up in storage units.


Within the mark, the three green-filled boxes represent each of the 3 sisters that own the business. The three-dimensional feeling creates an iconic symbol that can work alone or with the wordmark. 

We wanted an element that would tie all of the others together. Something that would make people recognize Elcaba without even seeing the logo. Within that 3D aesthetic, we designed a modular pattern that really rounds up the whole brand. The pattern gives the brand versatility, edginess and it's a lot of fun. 

Iconography

To take Elcaba to the next level we couldn't have them doing the same things as everybody else. We created a set of fun, 3D inspired icons that give the brand a big personality.


We used them on-site, on social media, their website, you name it. These icons look good anywhere. 

The personal storage business is pretty simple. You rent a unit, put your stuff in there, and leave. But when people use a storage unit what they truly want is an extension of space. A place where that can keep the things they need and love without taking up space in their own homes. It's as simple as that. So we created a tagline that would communicate exactly how straight forward the storage business can be and that gives people what they want. 
 Rent a space and take back yours. 

The Voice

Following the tagline, we worked on creating a sharp voice that delivers the message clearly. 
We created a tone that sounds like your friend or family is talking to you. A casual yet direct voice that talks about all the good things that come from using private storage. 

Social Media Strategy

The goal for the rebrand was to become a new kind of storage business that stands out in the industry. To achieve this, a social media master plan was fundamental. 
But why would anyone want to follow a storage business's Social Media?
We had to think of a relevant problem that Elcaba is fixing to create followable content. The answer: Elcaba helps you get your space, and your life, into shape. We created a content plan that would help followers learn about how their life could be better if they just used Elcaba.