Torta Bendita is a lively sandwich shop inspired by typical Mexican markets. Mexican culture revolves around food and mealtime is a sacred ritual for most families. This idea inspired the name for the brand that literally translates to "Holy Sandwich" and is the perfect concept for a food brand.
We wanted Torta Bendita to feel dynamic, authentic and very inviting. The brand elements and bright colors bring out Mexican culture in a fun & fresh way. The typography was handmade for the brand just as every sandwich is crafted individually and carefully.
In the end, we achieved a warm, cheerful brand that really represents Mexican culture proudly and makes mealtime feel like fiesta every day.