Sanlo

Sanlo is an exclusive shop of hand-selected jewelry from around the world. Its founders explore the globe and curate the most beautiful pieces found in the most unusual places. Their collection includes designers from a variety of nationalities, including: France, Italy, Israel, Russia, United States, Brazil, and India.

Services

Naming
Branding
Packaging
Communications

Industry

Jewelry
Boutique
Fashion

Year

2014

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Our Inspiration

The concept takes inspiration from world travelers, their voyages and their limitless curiosity. Sanlo’s treasure hunt for unique findings is reflected in the brand’s identity. The idea behind every collateral design was to recreate travelling instruments, such as guides, maps and compasses. Certificates and bags have details inspired in elements found in suitcases.

“Firmalt gave the company’s branding a delicate typographic touch to allow photos of the jewelry to take center stage”.

GABY HERNANDEz | AIGA eye on design

Travel the world with jewelry

The Brand Essence

The monogram of the letters S and L (the initials of the co-founders) was developed inspired from typography of different alphabets, like Arabic, manuscript, and Russian. The result is a beautiful identity with an international aesthetic. The color palette was chosen keeping in mind that the jewelry must always be the main focus. The subtleness of the palette speaks of elegance and femininity, without invading the piece’s protagonism