Roma 23

Roma 23 is a space created to pamper hands and feet. This nail spa offers luxurious treatments for both women and men who are looking for a unique experience in every visit. Their services range from simple manicure and pedicure, to extensive therapies that indulge clients with unique ingredients, such as champagne, chocolate, roses, amongst others. Visitors can relax and enjoy complimentary drinks and snacks, all while their nails are taken care of.

Services

Naming
Branding
Packaging
Communications

Industry

Fashion

Year

2014

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Our Inspiration

The brand concept is inspired by the place where the business was conceived: Rome. Its founders were inspired by how the Eternal city seems to captivate all yours senses in a magical and beautiful experience. The idea came to them on the 23rd day of the month, which served to give uniqueness to the name.

Brand Aesthetic

It was important for the design of the brand to be suitable for both men and women, which is why careful attention was taken to keep the aesthetic balanced. The visual language of the brand is based on elements from Roman culture; such as grecques, the pureness of marble, and a use of traditional typography. These are a key element of Roma23’s essence and can be seen throughout the brand’s collateral and communications.

Good nails,
Good looks.

“Roma 23 intends to break with the typical nail salon ethos, with a brand that welcomes anyone who wants to look great”

Manuel llaguno | creative director