Quererlo

Quererlo, “want it” in Spanish, is a friendly online store devoted to the promotion of Mexican design. Quererlo extends the love for the Mexican craftsmen and their creations, inviting you to quererlos (want them) from the inside out.

Services

Naming
Branding
Packaging
Collateral

Industry

Retail

Year

2013

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Our Inspiration

We took components from classic Mexican art, such as patterns and geometric elements and dusted off some years to modernize them for Quererlo. We were looking for a bright brand - one that would quickly catch users’ attention, without overusing color.

“It was an amazing experience working with Firmalt. Great customer service, and excellent design”.

zaira campuzano | founder

From one Mexican
to another

Brand Elements

Quererlo exists in a context of white, blue, and pink, embracing Mexican culture. Although maintaining a premium look, the brand has a casual tone, very approachable, making it hard not to quererla (love it).

Ecommerce in Mexico 
 
Quererlo came into the picture at precise timing. Online shopping in Mexico is on the rise, and it has been increasing dramatically since 2009. In 2014, Mexican ecommerce grew one third of its size, compared to 2013. The most popular categories include clothing and accessories - both of which are found in Quererlo.