G-Global

G-Global is a customs and logistics agency, with almost 100 years of experience. As pioneers in the logistics industry, they are experts in Foreign Trade at an international level. They build long-term relationships with clients around the world, providing flexible solutions that reduce costs for all industries. G-Global felt like their image no longer reflected their culture of innovation, so they wanted a refresh.

Services

Branding
Collateral
Communications

Industry

Logistics

Year

2016

Share

Our Inspiration

We took on the objective of evolving the brand, without getting rid of its essence. The new emblem depicts dynamism and the concept of moving forward, maintaining a bold and solid aesthetic. The arrows speak of exchanging services and connections, and they double as three people, highlighting G-Global’s outstanding customer service and people. The brand’s color palette was inspired in their original colors, with the addition of a bright yellow, which is the accent that makes reference to their innovating culture. 

Brand Personality

The communication strategy for G-Global was inspired by their endless ambition. We used the double G in the name to formulate a style that hints at their history and plays with aspiring words that start with G. Grow, Gain, Get, Generate, Great. The objective is to radiate positiveness and demonstrate scale.