Etnia

Etnia is a fashion brand that takes its name from the greek word éthnos that means nation or village. Etnia’s products combine luxury and artisanal manufacture through the collaboration between various Mexican ethnic groups.

One of the key values of the brand is the respect of Mexican ethnic cultures’ handcrafting techniques through fair trade, trustworthy business plans and recognition.

Services

Naming
Branding
Packaging
Communications

Industry

Retail

Year

2015

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Our Inspiration

The beauty behind Etnia's products is the mix of high-end materials, traditional textiles and materials and the story each product carries. 


Etnia’s emblem is the result of two colliding characters that create a unified symbol that represents the brand's spirit to combine two contrasting subjects: fashion and artisanal manufacture.

Brand Elements

The understated colour palette conveys exclusivity and elegance while allowing the thread, textiles, beads and materials to be the protagonists of the brand.    



Gold foil contrasts with native patterns in different applications, reflecting the binding of two worlds, held together by Etnia.        

“The emblem accurately reflects the spirit of connection of the brand, it communicates Etnia's commitment with the artisans and their craft”.

deborah g. neaves | Lead designer

Cultural Couture