Amara

Amara is a catering atelier that provides hosts with exquisite options for their formal events. Besides baking statement cakes for weddings and showers, they specialize in finger desserts and salty treats, assembling mixed snacks tables for every occasion.

Services

Naming
Branding
Packaging
Communications

Industry

Catering
Food & Drinks

Year

2014

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Our Inspiration

Our branding proposal was inspired by the chef’s trajectory, focusing on her residency in San Sebastian, where she learned exotic cuisine and food styling that would mark the beginning of the Amara brand. The name Amara comes from a specific region in Spain, known for its restaurants and dedicated chefs. 

“The best service, excellent team. They always bring to life my ideas, even deliver better ones”

viviana campuzano | chef

Visual Language

The aesthetic chosen derives from a private event ambiance, very exclusive and elegant. Black and gold are Amara’s main color palette, upholding the luxurious sense of the brand. Colored stickers decorate the packaging to add a fresh touch.

Experimental elegance

Brand Elements


Gold bullion served as references for brand elements such as the wordmark, and the letterhead. The wordmark also takes from antique regions of San Sebastian, where heavy monograms abound. Amara’s emblem is a combination of the letter A - for Amara, and V - for the chef’s name. It’s traditional style contrasts the modern wordmark, creating an elegant yet mysterious balance.